A Jewelry Brand to Spread Awareness Against Asian Hate

Hate crimes against the Asian community is on a steady rise since the last few months. Such criminal incidents targeting Asians comes against the backdrop of the pandemic. The same has led to many Asian and non-Asian celebrities (Sandra Oh, Rihanna and Gemma Chan to name a few) to come forward and talk against this hatred and flatten the growing Asian hate curve. It has led to the birth of hashtags such as #StopAsianHate – with many brands chiming in their voice and support for the cause. One such brand is Peggy Li.

Peggy is an established jewelry designer with her jewelry seen in popular television shows such as Kim’s Convenience, Riverdale, Dead to Me, Jane the Virgin and CW’s Arrow. An Asian American herself, Li has created two fundraising designs for the larger cause. Find out more about it below.

Thoughtful Designs

Peggy has created two minimalistic yet super-impactful jewelry designs as a part of a larger narrative. One can either choose between Fortune Cookie Necklace and Year of The Ox Necklace to demonstrate their solidarity with the AAPI community.

Necklaces You Should Checkout

The Fortune Cookie Necklace measures ¼’’ in height and is available in sterling silver or a 14k gold plated charm on a 14 k gold chain. In contrast, The Year of Ox Necklace measures ½’’ in width. The latter is a symbol of resilience, possessing vast reserves of strength – emblematic of staying courageous in testing times.

Making a Statement Through Jewelry

Li, being an Asian herself, is fully committed to the cause without any intentions of seeking out business opportunities. The sales proceeds from both the necklaces are funded in various ongoing third party programs and initiatives designed and devised to curb Asian hate. Having spent a large share of her childhood in Chinatown communities of San Francisco and Oakland, Li can relate to the pain and difficulties faced by them as a result of anti-Asian sentiment.