WGSN Announces 2021 Food Trends
WGSN, which is a global authority when it comes to forecasting trends for consumers, has announced its predictions for the trendiest foods and drinks in 2021. They help brands worldwide create products at the right time to enable customers to create a better future. They cover consumer insights, beauty, fashion, lifestyle, interiors, data analytics, food, and drink forecasting, as well as expert advisory.
The trends they forecasted for 2021 tell people what to expect in terms of plant-based innovation, functional ingredients, convenient drinking, and comfort food. The changes in the current trends are fueled by the pandemic, which has affected the way consumers shop, eat, and even gather around food.
The Director of Food & Drink at WGSN, Kara Nielsen, said that they used a consumer-first approach when analyzing and forecasting the trends of food makers while also focusing on informing strategic and inspiring new product design. She recommends that their findings be used by food brands now to have future success.
Here’s what WGSN has predicted will be trending in 2021 in terms of food and drink.
1. Brain Food
For most people, 2020 has made it hard for them to focus. Brands see that, and they’ll likely start to focus on the benefits L-Theanine can have on mental clarity. L-Theanine is an amino acid that helps us think clearly.
2. Burnt Basque Cheesecake
This popular and Instagrammable dessert will likely move from the social media platform as comfort food and into our freezers for an everyday treat. The creamy center and the charred top is one that many can’t resist.
3. Canned Everything
Canned wine, cocktails, and hard beverages will be one of the trends in 2021. There will be a lot of innovation when it comes to canned goods, especially since it’s also a sustainable move.
4. Coffee Convenience
Staying home and drinking coffee is causing us to look for different ways to have our coffee. This means that new ways will be created like single-serve bags or edible coffee snacks.
5. Craveable Vegan
Being vegan will be tastier than ever. Things like vegan tacos, indulgent snacks, soul food, and more will be created using plant-based ingredients and in some of our favorite flavors.
6. Crazy for Cacao:
Chocolate lovers will enjoy this the most as there will be new products created from cacao pods.
7. Sleepy Time Eats:
To get a good night’s rest, you might need to turn to a specific type of food and drink. These new sleepy time eats will be made from natural botanicals, fruit, along with other nutritious ingredients that can help you get a good night’s sleep.